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The receptionist for the trades.You work. Idra answers.

How it works

It answers, takes the details and tells you.

No voicemail, no call centre. Idra answers for you, takes the details and sends them to you. Then you call back, when you can.

  1. 01/03

    A customer calls and you can't pick up

    Your hands are busy, you're driving or it's late. Idra answers with your company's name and says straight away that it's an automated assistant.

  2. 02/03

    It takes the details and understands the problem

    It asks for name, phone, address, what's going on and how urgent it is. One question at a time, the way someone in your office would.

  3. 03/03

    It all lands on WhatsApp and you call back

    A summary with who called, what the problem is and what the job is worth in euros, estimated. One tap to call back.

Configuration

You set the rules.Idra applies them on every call.

Idra doesn't arrive with one script for everybody. Four settings define how it answers: we establish them with you at activation, based on your area, your hours and the work you take. They can be changed at any time.

  • 01.

    When it picks up

    Every call, or only the ones you don't answer: your phone rings for a few seconds and, if you're not available, the call passes to Idra. Enabled through your carrier, at no extra cost.

  • 02.

    What you consider urgent

    A boiler down in January is not a socket that needs replacing. You decide which jobs are flagged to you as urgent and which can wait for your call back.

  • 03.

    What it may do on its own

    It can simply collect the customer's details for you to call back, or book the appointment straight into your calendar. The setting can be changed at any time.

  • 04.

    Coverage and excluded jobs

    The area you cover and the jobs you don't take. These aren't general guidance: they are limits applied on every call, even when the customer pushes.

Integrations

It plugs into what you already use.

It does not ask you to change software: it works with the phone you have and the channels in your pocket.

  • Live

    WhatsApp

    Every call reaches you summarised, with the estimated job value. Reply from there.

  • Live

    Google Calendar

    With direct booking on, it offers only the slots when you are free and writes the appointment.

  • Live

    SMS to the customer

    A courtesy text if the call does not go through, and a confirmation when an appointment is set.

  • Live

    Your existing number

    When you are busy or don't pick up, the call goes to Idra. The number stays yours: no business cards to reprint.

  • Live

    Telegram

    If you do not use WhatsApp for work, the alert lands there instead.

  • A different case?

    A job-management app, a phone system, a way of working that is all yours: write to us and we will look at it together.

What it costs you

Run the numbers for your business

8
€150
Work slipping away each month€1,732

Idra costs €99 a month. You only need to win back one job to cover it.

We count only one missed call in three as real work: the rest are people shopping around, wrong numbers, callers who ring back. We would rather the number were low and honest.

Pricing

One clear price, everything included

One recovered job a month and Idra has already paid for itself.

Starter

€83/month

€990/year · you save €198

For anyone losing a call or two a day.

100 answered calls a month

Pro

Recommended
€166/month

€1,990/year · you save €398

For anyone whose phone rings all day.

250 answered calls a month

Sempre

€291/month

€3,490/year · you save €698

For anyone who wants to stop answering the phone.

500 answered calls a month

Every plan includes

  • Answers when you can't
  • Urgency assessment for every call
  • Customer details taken and your call back set up (or direct booking, if you turn it on)
  • WhatsApp alert with summary and estimated job value
  • Transcript and summary of every call
  • A panel for rules, hours, services and billing
  • With direct booking, it connects to Google Calendar: offers only free slots and writes the appointment
  • Cancel any time

No setup fee. No VAT to add.

Included calls are an allowance, not a cut-off: go over and Idra keeps answering while we call you to move you to the right plan. More than 500 calls a month? Write to us on WhatsApp.

14-day money-back guarantee. Cancel any time. Already subscribed? Manage or cancel it here.

Two minutes onthe phone

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FAQ

What tradespeople ask us

Answers to the questions we hear most often.